Cogenta NetPrice can alert you about price moves and promotional activity by competitors affecting your key products - providing accurate contemporary competitive analysis.
Pricing - product and positioning, together with aggressive moves against your Key Value or Key Perception products can be countered within 24 hours. And our contemporary competitive analysis of competitors' promotions lets you both discover their commercial policies and drivers, and anticipate their future moves.
Imagine knowing competitors pricing - product and positioning pricing - and exactly what your main competitors are likely to do in launching and promoting the next big product of the year: how they'll pre-price, how far and how long they'll promote, who'll get involved and who won't. Cogenta NetPrice's contemporary competitive analysis supplies all this essential information.
