Adrian Hobbs joined Cogenta in 2005 and established the business' initial products, services and client base, which includes many of the UKs major retailers. He has also been responsible for driving the creation of Cogenta's unique pricing intelligence platform on which Cogenta's NetPrice pricing intelligence service and the Sccope consumer mobile applications are run.

Adrian has a successful track record in running the sales, marketing and management functions of a number of companies in the UK and Europe including Microsoft.