UK Retail Pricing Intelligence Index Report – January 13

Nightmare checkout experience? Remind you of anything? Surely, we can all relate to it.  Given the number of retailers trading online and the tools and technology available today, said 67% of online customers abandon  shopping carts just before transacting. Google being Google have mustered up a witty video on this very serious retail issue.

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Competitive Intelligence Business Cogenta Advises How to Choose the Right Business Intelligence Provider for Best Return on Investment and Long-Term Success

Windsor, UK, 16th October , 2012

New retail and pricing intelligence providers have entered the market in the recent years. Choosing the right vendor is crucial in aim to capitalise on the benefits of the relationship. Market-leading competitive intelligence provider Cogenta suggests retailers and brands consider the following before choosing a new vendor.

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We keep hearing the same old news – use mobile is on the rise. Hence we were curious to dig deeper into consumer studies and discover what the big guns are spending in courts to secure their share in this booming industry of mobile.

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Major nursery product e-tailer goes multi-channel with new store as families have have fewer offspring and later in life leaving bigger disposable income for retailers to attract. Kiddicare expansion news and insight into competitive pricing.

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Have you ever been in a situation where you received an email from your beloved shop or discount voucher site, that had no relevance to you, leaving you pondering how it found its way to you inbox? Best marketers know that consumers in today’s competitive market are becoming ever more sophisticated and are challenging the usual routes to retail marketing. Therefore today we look at how to effectively market your products to new and existing customers.

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In what still an emerging industry, really adventurous and inspiring mobile marketing campaigns in retail are few and far in between. However we captivated by a splendid campaign by Korea’s biggest retailers, which we mentioned in an interview with the Mobile Marketing Magazine  and since it is by far the most impressive mobile retail campaign we have come across, we present it to you in our blog.

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If you have missed the Twitter interview between Mobile Marketing Magazine’s editor David Murphy (further “D”) and Cogenta’s CEO Adrian Hobbs (further “A”), read the interview here. (more…)

Today we are publishing a key article from Retail-Digital.com and insight by the editor of Mobile Marketing Magazine, David Murphy:

“In the battle to first survive, and then thrive on the High Street, retailers will naturally use every weapon at their disposal, and now well into its second decade as a marketing channel, mobile is emerging as potentially one of the most powerful.

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After Six Years in the Market, Cogenta Publishes a New Logo and Company Website

Windsor, UK, 11th September, 2012

Cogenta, the business that supports may top UK retailers and brands with its retail intelligence services and mobile marketing platform that is powering O2 Wallet has revealed a new company logo and website.

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Many takes on the subject, yet so broad that the definition of what is mobile marketing really depends on the point of view you of the reader. With its ever expanding reach and opportunity, here is our simple, retail focused (because we know this space best of all) take of what is mobile marketing.

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