Against a reported positive end to 2012 for many retailers, the headlines in January have been a vivid reminder of how tough the market is for many retailers. The focus on price we’ve seen over the past few years is set to continue in 2013. That said our retail pricing intelligence and reported financial results suggest that the…Read more
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Against a reported positive end to 2012 for many retailers, the headlines in January have been a vivid reminder of how tough the market is for many retailers. The focus on price we’ve seen over the past few years is set to continue in 2013. That said our retail pricing intelligence and reported financial results suggest that the lowest price isn’t everything but customers perception of value is. (more…)
The last few years have seen the Christmas sales start ever earlier. Yet again this year has seen some early sales but the retail pricing analysis we’ve produced this week suggests that most categories haven’t had to discount as early.
The exception is clothing, footware and fashion where discounting started a few weeks ago and is now quite deep. This is not unusual although stands out more this year as the other categories have held pricing for longer. The table below shows the level of discounting that has been applied to products that have been available online consistently over the past 6 weeks: (more…)
We’re starting to publish a new range of reports which compare the price performance of UK retailers in different categories. Here is the first report showing the relative price of retailers in the toys category as of 30 November 2012. The analysis is based on all the products collected and matched through the Cogenta platform which covers the UK’s top 150 retailers. Products were only included in the analysis where there were three or more retailers selling that product.
See an explanation of the columns after the table. (more…)
Major nursery product e-tailer goes multi-channel with new store as families have have fewer offspring and later in life leaving bigger disposable income for retailers to attract. Kiddicare expansion news and insight into competitive pricing.
Have you ever been in a situation where you received an email from your beloved shop or discount voucher site, that had no relevance to you, leaving you pondering how it found its way to you inbox? Best marketers know that consumers in today’s competitive market are becoming ever more sophisticated and are challenging the usual routes to retail marketing. Therefore today we look at how to effectively market your products to new and existing customers.
Many takes on the subject, yet so broad that the definition of what is mobile marketing really depends on the point of view you of the reader. With its ever expanding reach and opportunity, here is our simple, retail focused (because we know this space best of all) take of what is mobile marketing.
Recent reports suggest that all retailers should go mobile and we agree, it truly is one of the biggest challenges for today’s retailers, however sadly it is not the only one. Here are some important changes that are constantly altering the way this industry operates. (more…)
Cogenta’s mobile shopping content platform within the new O2 Wallet will change the face of mobile payments and shopping
Windsor, UK, 30th April, 2012
Cogenta brings mobile shopping content to O2 Wallet, which comprises of millions of products from hundreds of top UK high street and online retailers. Cogenta also powers comprehensive search and price comparison functionalities within the latest O2 app. To further engage O2 Wallet users and add value to consumers and businesses alike, Cogenta developed “MyOffers” platform. “MyOffers” is a mobile marketing and advertising platform that equips businesses with thorough consumer behaviour insight enabling brands to serve highly targeted offers and communications. In return, O2 Wallet customers are simply served offers that match their interests and are related to their recent shopping activity. (more…)