GfK acquires Cogenta, a market leader in online pricing intelligence Today GfK announced the acquisition of Cogenta, a leading retail and pricing intelligence provider. With the acquisition, the company further broadens and deepens its successful retail tracking business in line with the strategy of globalization and digitization. This focus on the critical online business will…Read more
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GfK acquires Cogenta, a market leader in online pricing intelligence
Today GfK announced the acquisition of Cogenta, a leading retail and pricing intelligence provider. With the acquisition, the company further broadens and deepens its successful retail tracking business in line with the strategy of globalization and digitization. This focus on the critical online business will allow GfK’s retail and industry clients to gain a thorough understanding of online prices.
GfK’s clients across the globe are operating in the most dynamic retail environment ever. Pricing decisions are being made at ever increasing speed and frequency. GfK’s new Online Pricing Intelligence solution will help its customers better (more…)
We’re delighted to announce that this week will be the first publication of our monthly price index and pricing activity table in Retail Week http://www.retail-week.com/. Each month we’ll focus on a different category, starting with TVs and Home Entertainment to see how this category was impacted by the build up to the World Cup
This analysis is based on same processes and methodology we use for the quarterly analysis but focused on a particular category in the specific month.
The methodology for the two data sets is highlighted below:
Overall Price index tables
This analysis is based on products that are available at multiple retailers (matched products).
The percentage price difference of each matched product across the month is compared amongst all retailers also offering that product. These averages are run through a standard log formula and this is then averaged to a single total for a retailer against all of their competitors. This is used to create the pricing index for each retailer across the category.
All prices compared are online only and no in-store collections have been used. Only in stock permutations are taken into account for these tables.
Price Activity Table
We have tracked the number of price changes for each retailer for the last month. We run a check every day on every product and our systems capture if the price has changed. At the same time, we track the average number of products the retailer has in the category during the month.
This creates an index on the number of price changes the retailer has made each day across that category.
If you have any questions regarding the analysis please contact firstname.lastname@example.org.
Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched a multi-national version of its Cloud-based Retail Insight platform. The innovative pricing intelligence application is the first system to enable international retailers, manufacturers, brand managers and market researchers to monitor consumer goods pricing data from major economic centres in 24 countries across the globe, including Europe and the Americas. The platform can manage price data collections in any language and new countries can be added upon request. (more…)