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We’re delighted to announce that this week will be the first publication of our monthly price index and pricing activity table in Retail Week  Each month we’ll focus on a different category, starting with TVs and Home Entertainment to see how this category was impacted by the build up to the World Cup This…

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We’re delighted to announce that this week will be the first publication of our monthly price index and pricing activity table in Retail Week  Each month we’ll focus on a different category, starting with TVs and Home Entertainment to see how this category was impacted by the build up to the World Cup

This analysis is based on same processes and methodology we use for the quarterly analysis but focused on a particular category in the specific month.

The methodology for the two data sets is highlighted below:

Overall Price index tables

This analysis is based on products that are available at multiple retailers (matched products).

The percentage price difference of each matched product across the month is compared amongst all retailers also offering that product. These averages are run through a standard log formula and this is then averaged to a single total for a retailer against all of their competitors. This is used to create the pricing index for each retailer across the category.

All prices compared are online only and no in-store collections have been used. Only in stock permutations are taken into account for these tables. 

Price Activity Table

We have tracked the number of price changes for each retailer for the last month. We run a check every day on every product and our systems capture if the price has changed. At the same time, we track the average number of products the retailer has in the category during the month.

This creates an index on the number of price changes the retailer has made each day across that category.

If you have any questions regarding the analysis please contact



Leading retail intelligence technology group Cogenta ( has launched a multi-national version of its Cloud-based Retail Insight platform. The innovative pricing intelligence application is the first system to enable international retailers, manufacturers, brand managers and market researchers to monitor consumer goods pricing data from major economic centres in 24 countries across the globe, including Europe and the Americas. The platform can manage price data collections in any language and new countries can be added upon request. (more…)

Leading retail intelligence technology group Cogenta ( has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.

Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system’s users to compare and analyse their own price-points and stock holdings with those of their competitors or channel partners (as in the case of manufacturers). (more…)

Elastic Search has pusblised a case study on Cogenta’s use of the technology to deliver pricing intelligence services.  Here is an extract from the case study with the full version available here.

Cogenta is a leading provider of retail market data and pricing intelligence to high-end retailers and brands throughout Europe, currently expanding operations to 20 countries. The company offers data and analysis to help retailers respond quickly to market conditions and customer needs. (more…)

The Challenges that Savvy Retail CFOs and Treasury Managers Are Facing When Navigating The Rough Economic Waters That Have Sunk Some Brands

It’s a matter of record that consumer spending has been under considerable and continuous pressure recently and the resulting fall out in the retail sector has been there for all to see across Europe. This is especially true, of course, in the UK where a number of high profile retail brands and retail chains have gone out of business. There have been a number of reasons for this and it is the CFOs and Treasurers in leading retailers that have to tack sharply in an attempt to read the different trade winds that abound. The challenges to maximising margins and reducing financial risks have never been greater though. (more…)

As usual we’ve had a look at what has happened to prices during the sale period.  Using our retail pricing intelligence to look at which retailers drop prices on products they were selling in the run up to Christmas.  This gives us a good insight in to which sales are genuinely across current ranges and which are likely to contain older ‘sale’ stock.


Cogenta Pricing Intelligence: Toys CategoryWe’ve updated the retail intelligence report for the toy category.  We had feedback from a few people who said they’d prefer a more definite price positioning indicator so we’ve added one.  This report shows an index that has been created by looking at each retailer’s price position against the market.  The analysis compares the products available at each retailer against the other retailers offering the same product.  This creates a more robust piece of retail intelligence and shows a clear competitive position across the market.


Why do certain parts of the media take such a negative view of retailers? The latest online article by one of the daily papers suggests that online price variations are used to rip consumers off.  I really don’t understand how retailers driving prices down is bad for consumers. There may be times when some retailers attract people with misleading pricing but with the exception of these cases the consumer gets a great deal from online price matching.

It’s tough for retailers to build the right processes that ensure their price position is competitive whilst also enabling them to make money. If they don’t adapt they don’t survive with the consequence being a loss of choice for consumers, more empty shops and people losing their jobs. Comet being a perfect example but there have been a number over the last few years.


We’re starting to publish a new range of reports which compare the price performance of UK retailers in different categories.  Here is the first report showing the relative price of retailers in the toys category as of 30 November 2012.  The analysis is based on all the products collected and matched through the Cogenta platform which covers the UK’s top 150 retailers.  Products were only included in the analysis where there were three or more retailers selling that product.

See an explanation of the columns after the table. (more…)

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  • Cogenta | |Leading Retailers Adopt Pricing Policies Consistent With The Economic Upswing: