Retail Marketing – Relevant Content is Key

Mary Meeker presented the KPCB end of year update this week.  As always there is some fascinating information on internet usage as well as some great insight to the way the internet continues to change our lives.  With every presentation the impact of mobile internet usage is more prominent highlighted by India being the first geography where mobile internet has over taken desktop usage, with more countries to follow soon.

I’ve listed below some of the more mobile related insights but it is worth taking the time to flick through the slidedeck when you have more than a few minutes!

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Nightmare checkout experience? Remind you of anything? Surely, we can all relate to it.  Given the number of retailers trading online and the tools and technology available today, said 67% of online customers abandon  shopping carts just before transacting. Google being Google have mustered up a witty video on this very serious retail issue.

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We keep hearing the same old news – use mobile is on the rise. Hence we were curious to dig deeper into consumer studies and discover what the big guns are spending in courts to secure their share in this booming industry of mobile.

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Have you ever been in a situation where you received an email from your beloved shop or discount voucher site, that had no relevance to you, leaving you pondering how it found its way to you inbox? Best marketers know that consumers in today’s competitive market are becoming ever more sophisticated and are challenging the usual routes to retail marketing. Therefore today we look at how to effectively market your products to new and existing customers.

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In what still an emerging industry, really adventurous and inspiring mobile marketing campaigns in retail are few and far in between. However we captivated by a splendid campaign by Korea’s biggest retailers, which we mentioned in an interview with the Mobile Marketing Magazine  and since it is by far the most impressive mobile retail campaign we have come across, we present it to you in our blog.

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If you have missed the Twitter interview between Mobile Marketing Magazine’s editor David Murphy (further “D”) and Cogenta’s CEO Adrian Hobbs (further “A”), read the interview here. (more…)

Today we are publishing a key article from Retail-Digital.com and insight by the editor of Mobile Marketing Magazine, David Murphy:

“In the battle to first survive, and then thrive on the High Street, retailers will naturally use every weapon at their disposal, and now well into its second decade as a marketing channel, mobile is emerging as potentially one of the most powerful.

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Many takes on the subject, yet so broad that the definition of what is mobile marketing really depends on the point of view you of the reader. With its ever expanding reach and opportunity, here is our simple, retail focused (because we know this space best of all) take of what is mobile marketing.

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‘Multi-channel’ is a popular buzz word these days. But do consumers and businesses have the same understanding? In this blog we explore further what is it that consumers want.

Let’s begin with the buzz word itself. What does ‘multi-channel’ actually mean? Well, the Business Dictionary defines it as: “The use of a wide variety of marketing methods as well as a variety of ways for consumers to purchase the particular product or service that is being offered. Typically each of the channels that are chosen by the marketer will help to reinforce the other channels in the mix”. Pretty accurate we thought. In short it an interlinked network of places where your product/service can be purchased. Seems to be apparent that selling via different means is key to success, but is that all? (more…)

Recent reports suggest that all retailers should go mobile and we agree, it truly is one of the biggest challenges for today’s retailers, however sadly it is not the only one. Here are some important changes that are constantly altering the way this industry operates. (more…)