11 September 2007
Dixons.co.uk invests in unique competitive data to commit to lowest customer prices
Dixons.co.uk, the best known online retailer of consumer electronics is further investing in its customer price promise by subscribing to a service that gives unique competitive data. Cogenta NetPrice will track competitive pricing, promotional information, stock, delivery pricing and exclusives daily, enabling Dixons.co.uk to keep prices for thousands of products at their lowest for its customers. The service is to be operational in October.
deVere Forster, E-commerce Director of Dixons.co.uk, explains, "We make a serious commitment to our customers to keep our prices the lowest. By using the Cogenta NetPrice service, we will not only be able to access competitive price data twice daily and make changes to our own prices as necessary - we will also be able to track promotions, stock and delivery pricing. We don't know of any rival in our sector who goes to this level of investment or commitment to make sure it delivers a better service to customers."
Douglas Orr, CEO of Cogenta, explains, "Dixons.co.uk is clearly showing that there is no room for ineffective processes, regardless of how frequently retailers need reliable data. It's possible to gain competitive advantage through market intelligence and analysis to accurately shape pricing and promotion policies, on a daily basis."
The NetPrice service from Cogenta tracks millions of products daily with 100% accuracy.
For more information visit Cogenta Netprice on www.cogenta.com.
About Cogenta
Cogenta NetPrice delivers near real-time competitive information to price planners, analysts and marketeers. It tracks millions of products daily, with 100% accuracy - to keep customers ahead of the game. It provides real-time competitor price feeds, rapid competitor promotion alerts, catalogue matching and extensive reporting and analysis tools.
Cogenta provides solutions that enable commercial organisations to gather and analyse information and intelligence quickly and in depth. Solutions are based on rich search and distribution technologies developed over more than 15 years by leaders in the field of computational linguistics and artificial intelligence
Its technology drives solutions in the fields of retail intelligence, corporate research and corporate security and counter-intelligence which are used by some of the largest firms in a variety of industries, as well as the public sector.
About Dixons.co.uk
Dixons.co.uk is the UK's best-known online retailer of consumer electronics. From camcorders to plasmas TVs, DVD players to laptops, washing machines to cookers, Dixons.co.uk has been offering customers the very best and very latest technology since it first opened as a single photographic studio in 1937.
Dixons.co.uk receives nearly 500,000 visitors per week, checking around 75,000 competitor prices every day, benchmarking against a field of over 40 competitors. Dixons.co.uk launched the UK's first online price promise in autumn 2006.
Cogenta does not name its customers, unless specifically requested by its customers. This is because gathering commercial intelligence, like any other kind of intelligence, is a confidential activity. Its technology is designed to gather intelligence covertly, with a minimum-impact approach, to ensure the highest levels of accuracy and avoid alerting target sites to the enquiry. Similarly, it does not talk publicly about its customers.
Customers include three of the UK's top 20 retailers, and several of the world's top 100, as well as a number of major global corporations in IT, financial services and other fields.
For further press information, contact:
Kay Phelps
The PR Department for Cogenta
T: + 44 1932 789524
E:
