11 January 2007
A major high street retailer gains low price advantage with NetPrice, the new service
from Cogenta
- This multi-channel retailer is using NetPrice to track market prices to help offer the best deals to customers
- NetPrice Direct is a subscription service that is inexpensive, requires no software installation and can be up and running in days
As one of the best known retailers on the high street, this retailer is ensuring its customers are offered low prices with the support of a new service from Cogenta that tracks competitive prices on named products on a daily basis. The service, NetPrice Direct can gather information of client-specified products from competitive websites quickly and efficiently to enable retailers to optimise profit margins and increase sales.
Douglas Orr, CEO of Cogenta, explains, "Customers are impressed that our technology can respond to their needs so rapidly. A recent request for competitive pricing turned to reality within 24 hours. Retailers traditionally spend hours searching for competitive pricing and stock information. Now, they can receive no-hassle daily email alerts from NetPrice. We use technology that automates this time consuming process, yet we handle the administration at Cogenta so there are no headaches for the merchants.
"To keep ahead in this aggressive market, retailers need to make key marketing decisions on pricing, product and marketing. To act quickly and decisively, they have to know exactly what their competitors are doing and when. Before now, this has meant lots of continual legwork. Now, NetPrice Direct can do this on their behalf, simply and cost-efficiently."
Customers of NetPrice Direct receive a daily emailed spreadsheet which shows clear competitive pricing and stock information. What's more, the spreadsheet can easily be manipulated to discover intelligence such as average prices and the price difference between the highest and lowest. NetPrice Direct is a subscription service that is inexpensive, requires no software installation and can be up and running in days.
Retailers, e-tailers, vendors and distributors can use the NetPrice Direct service or upgrade to NetPrice, which can track unlimited online products and competitors. NetPrice was launched in September, and is already being implemented by one of the UK's largest online retailers, details of which will be available shortly.
NetPrice and NetPrice Direct are new services from Cogenta, following the release of its Research Director product earlier this year. Research Director intelligently finds, shortlists and manages complex online searches in less time. The tool significantly improves results for people who perform complex search processes online and it is already in use by global banking, financial and pharmaceutical organisations. There is no comparable solution available as it helps researchers complete their jobs more efficiently, putting them in control of vital information and freeing time for true analysis.
Contact: www.cogenta.com.
For further press information, contact:
Kay Phelps
The PR Department for Cogenta
T: + 44 1932 789524
E:
About Cogenta
Cogenta NetPrice is unique application that manages a different type of online research. NetPrice has been developed to interrogate specified websites to capture real time pricing information. The application has been developed in such a way that it has no impact on the targeted site while returning invaluable competitive and market information.
Cogenta is based in Windsor, Berkshire, UK.
