20 February 2007
Online major retailer gains a new level of online competitive intelligence
from Cogenta's NetPrice
- This consumer electronics retailer will use NetPrice to significantly improve the way it gathers competitive pricing information from online resources
- NetPrice provides a new level of competitive intelligence visibility, unlike anything available on the market
A new competitive intelligence service that provides real-time data from online resources is being implemented by an major online retailer. The service, NetPrice from Cogenta, will provide accurate competitive analysis in a quick and efficient way and is unlike anything currently available on the market.
Their Commercial Director explains, "NetPrice will provide us with a range of information, from competitive stock movement, availability and pricing information, providing us with a sophisticated market picture every day. It will give us greater confidence in the accuracy of the data, so decisions can be made when we feel it is necessary, helping us to meet our objective of delivering a competitor beating service".
This retailer is part an international plc which includes some of the Europe's biggest consumer electronics brands. Its customers benefit from one of the world's largest buying forces and exclusive supplier relationships.
Douglas Orr, CEO of Cogenta, the company which has developed NetPrice, explains, "NetPrice has the potential to change the shape of online retailing. It gives retailers the confidence to make stronger business decisions on pricing, product and marketing.
"There are a range of NetPrice Services. Customers can choose to track just their key products or manage their complete product range to include more detailed analysis. We are not aware of any company offering this type or level of service," adds Orr. "Customers have consistent access to a unique set of fresh market data, delivered to them on a daily basis."
NetPrice also enables users to extract and analyse subsets of captured data, export results to third party applications, plus easily validate results back to source sites.
Contact: www.cogenta.com.
For further press information, contact:
Kay Phelps
The PR Department for Cogenta
T: + 44 1932 789524
E:
About Cogenta
Cogenta NetPrice is unique application that manages a different type of online research. NetPrice has been developed to interrogate specified websites to capture real time pricing information. The application has been developed in such a way that it has no impact on the targeted site while returning invaluable competitive and market information.
Cogenta is based in Windsor, Berkshire, UK.
