GfK acquires Cogenta, a market leader in online pricing intelligence Today GfK announced the acquisition of Cogenta, a leading retail and pricing intelligence provider. With the acquisition, the company further broadens and deepens its successful retail tracking business in line with the strategy of globalization and digitization. This focus on the critical online business will…

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GfK acquires Cogenta, a market leader in online pricing intelligence

Today GfK announced the acquisition of Cogenta, a leading retail and pricing intelligence provider. With the acquisition, the company further broadens and deepens its successful retail tracking business in line with the strategy of globalization and digitization. This focus on the critical online business will allow GfK’s retail and industry clients to gain a thorough understanding of online prices.

GfK’s clients across the globe are operating in the most dynamic retail environment ever. Pricing decisions are being made at ever increasing speed and frequency. GfK’s new Online Pricing Intelligence solution will help its customers better (more…)

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched the first global multi-currency pricing intelligence tool for retailers, manufacturers, brand managers and researchers. The latest addition to the acclaimed Retail Insight range can convert retail pricing analyses from any number of currencies back into one currency for easy comparison.  By this means international brands and retail outlets gain real-time competitive advantage by using one global centralised system that analyses international retail prices and therein sets price points in individual countries. This ensures that users can move with regional price fluctuations rapidly therein making time critical price calculations based on the very latest international market trend data. Previously, data from different sources had to be consolidated and compared separately; a slow, costly and unproductive process resulting in out of date analysis. (more…)

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched a multi-national version of its Cloud-based Retail Insight platform. The innovative pricing intelligence application is the first system to enable international retailers, manufacturers, brand managers and market researchers to monitor consumer goods pricing data from major economic centres in 24 countries across the globe, including Europe and the Americas. The platform can manage price data collections in any language and new countries can be added upon request. (more…)

Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Web Advantage, an innovative new tool, which for the first time, enables retailers, manufacturers and brand managers to compare real-time pricing across multiple product categories.

Developed in response to client demand, Web Advantage provides highly accurate up to the minute price intelligence data and competitive price tracking from consumer good sites across the web. This enables the system’s users to compare and analyse their own price-points and stock holdings with those of their competitors or channel partners (as in the case of manufacturers). (more…)

 

The second quarter retailer pricing index report from retail pricing intelligence analyst Cogenta (www.cogenta.com) reveals that Q2 pricing activity is up in every consumer category being tracked.  Personal Care Products and Small Kitchen Appliances showed the biggest increases in activity; both categories that are directly related to discretionary consumer spend. Cogenta’s in-depth behavioural analysis of this activity confirms the recent optimism that consumer spending is up and that a retail market recovery is now a reality. (more…)

 

Download the Q1 2013 Executive Summary here.

One of the most comprehensive pricing reports ever produced for the UK consumer goods retail market was released today by leading retail intelligence group Cogenta (www.cogenta.com).  The UK Price Index Report Q1 2013 which covers the 85 biggest UK retailers operating in all major categories, outside of grocery, analyses key aspects of retailers’ pricing performance and behaviour.

The report which is based on 800 million individual price points tracked online over the first three months of 2013 (more…)

Competitive Intelligence Business Cogenta Advises How to Choose the Right Business Intelligence Provider for Best Return on Investment and Long-Term Success

Windsor, UK, 16th October , 2012

New retail and pricing intelligence providers have entered the market in the recent years. Choosing the right vendor is crucial in aim to capitalise on the benefits of the relationship. Market-leading competitive intelligence provider Cogenta suggests retailers and brands consider the following before choosing a new vendor.

(more…)


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  • Cogenta | |Leading Retailers Adopt Pricing Policies Consistent With The Economic Upswing: